By Shatabdi Chakrabarti
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Videographer / director: Dibya Chaterjee
Producer: Shatabdi Chakrabarti, Ruby Coote
Editor: Ethan Edwards
Displaying luxurious models from Ferrari, Porsche, Lamborghini, Bugatti and Rolls Royce, just to name a few, Deals on Wheels has more than 100 sports and luxury cars to offer its elite customers.
Owner Mohamed Redha Abdullah told Barcroft Cars: "I always had a passion for luxury and sports cars. I used to visit a lot of the car showrooms in Dubai and read a lot of car magazines, watch a lot of car shows. And I had this dream opening a car dealership at one stage in my life."
The 36-year-old opened Deals on Wheels in 2007, with the vision of making his dealership the biggest and best in the world. With Dubai’s booming economy, cars were a great investment for the rich and that’s when Mohamed decided to take the plunge and start his own showroom.
He said: "We are actually in the real estate business and we had bought two car show rooms. The market was excellent. Everyone was making money in Dubai and it was a good time to open a car showroom.”
With Dubai’s culture of the rich and wealthy, luxurious cars are massively popular.
He said: “You know with the wealthy Emirates nationals and a lot of influential businessmen, the things that people like to spend money on is a nice house and a nice luxury car. Everything is about having the biggest and the best."
With the idea of offering a wide selection of sports and luxury cars, Deals on Wheels has sold some of the biggest brands in the world.
Mohamed said: "We have sold the highest number of Bugattis, at least in this region. I have also sold several Ferraris La Ferraris, which is a limited edition hybrid sports car. So as far as the supercar category is concerned we have sold most of the expensive cars."
Sold for around $3 million, the Ferrari La Ferrari has been the most expensive car sold by the showroom, but Mohamed puts his success down to his fair pricing as much as his eye for the ultimate sports car.
He said: "I always wanted to offer something unique to our wealthy clients. To actually start offering our clients a selection based on quality and pricing. Best pricing, best quality, best service- these are the things that actually make us stand out from our competition."
With unique cars like the Porsche 918 and the McLaren B1 in its showrooms, Mohamed says that his dealership has sold every single brand that is out there in the market - and he loves driving them.
He said: “Once I walk into this showroom every single day I can just pick any car that I want to drive, so I would consider this as my personal collection.”
“What I love about sports cars is first of all the way they look, and the second thing I love is taking them onto the highways and just experiencing the roar of the engine from zero to a hundred.
"I love the noise of the car and the sound of the engine, the roar of the exhaust. These are the things that make me happy driving a sports car."
The showroom also attracts staff who love cars and get to drive models they could otherwise only dream of.
Mohammad Hanif Sheikh, who has been a driver for Deals on Wheels for four years said: “I have worked as a driver for 12 years now. But I joined Deals on Wheels especially for the super cars.
"When I drive the Rolls Royce here, it feels like I am in a plane. I drive because it’s like dreaming. I can fly."